What business models can you use to start a startup?

Today’s business world is full of opportunities for entrepreneurs who want to start their own startup. However, choosing the right business model can make the difference between the success and failure of an early-stage company. In this article, as an expert in SEO and saving money, we will explore different business models you can consider when starting your startup. We will solve the search intent of those users who want to understand what type of business model suits them best. Join us on this informative journey and discover the options that might be most suitable for your project.

Business model based on direct sales

The direct sales-based business model is one of the most traditional approaches to starting a startup. It consists of selling products or services directly to consumers, avoiding intermediaries. Este modelo puede ser adecuado para aquellos emprendedores que tienen una idea de producto o servicio único y desean tener un control directo sobre su comercialización.

There are several direct sales strategies, such as setting up an online store, participating in trade shows or using affiliate marketing. In addition, with the growth of e-commerce, new opportunities have opened up to reach potential customers around the world.

When choosing this business model, it is essential to consider the costs associated with logistics, warehousing and shipping of products. In addition, you will need to consider the marketing and promotional strategies necessary to attract your target audience.

Subscription-based business model

The subscription-based business model has gained popularity in recent years, especially in the digital arena. This model involves offering a product or service on a recurring basis to customers in exchange for a periodic fee. It is commonly found in areas such as software, streaming entertainment and access to exclusive content.

The main advantage of this business model is the generation of recurring and predictable revenues, which allows for more accurate financial planning. In addition, it can help foster customer loyalty, as customers make a long-term commitment to the company.

When implementing a subscription-based business model, it is essential to offer continuous value to subscribers and maintain high quality standards in the product or service. It is also important to establish different subscription plans to suit the needs and preferences of customers.

Advertising-based business model

The advertising-based business model has become a popular choice for many startups, especially in the digital realm. This approach involves offering content or services free of charge to users, while generating revenue through advertising displayed on the website, application or service.

One of the advantages of this model is that it does not require users to pay directly for the product or service, which can attract a broader user base. In addition, as traffic and business popularity increase, advertising revenue can also grow.

However, the advertising-based business model can be challenging, as it is necessary to generate a high volume of traffic or to have a very specific and attractive audience for advertisers. It is also important to find a balance between advertising and user experience, avoiding that the latter is negatively affected by an overexposure of ads.

Market-based business model

The marketplace-based business model is an option to consider if you are interested in creating a platform that connects buyers and sellers. In this model, the startup acts as an intermediary, facilitating transactions between the different market players.

A well-known example of this model is e-commerce, where a company provides a platform where sellers can offer their products and buyers can make their purchases. Another example is the on-demand service business model, where users can request specific services through an application and service providers fulfill them.

This business model may require significant investment in technology development, security and marketing to attract both buyers and sellers. In addition, it is important to offer a differentiated value that makes your platform attractive compared to other existing options.

Business model based on the collaborative economy

The collaborative economy has experienced significant growth in recent years, thanks to the development of digital technologies and platforms. This business model is based on leveraging existing community resources and connecting people to share goods, services or skills.

Popular examples of this model include ridesharing services, private-to-private home rentals and crowdfunding platforms. The collaborative economy can be an excellent option for startups that want to reduce costs, utilize underutilized resources and take advantage of existing community demand.

However, this model may also face legal and regulatory challenges, as some activities may require special permits or licenses. In addition, it is essential to establish a solid reputation and ensure trust among platform users.


When starting a startup, choosing the right business model is critical to long-term success. In this article, we have explored various business models, from direct sales to the sharing economy, that you can consider when starting your own project. Each model has its advantages and challenges, so it is essential to carefully evaluate your objectives, resources and target audience before making a decision.

Remember that the business world is constantly evolving, and what works for one startup may not work for another. Stay informed about the latest trends and look for opportunities to adapt your business model as your startup grows and develops. Good luck on your entrepreneurial journey!